Provider Social Media Agreement
By completing your Persana profile, you agree to these guidelines and commit to fulfilling the outlined social media engagement requirements as an active physician in our network.
Pre-Launch
- Follow @PersanaOfficial on Instagram and @Persana on TikTok.
- Optimize all social media bios (Instagram, TikTok, YouTube, Facebook) to include:
- “Persana-Verified Physician @PersanaOfficial” (Instagram/Facebook)
- “Persana-Verified Physician @Persana” (TikTok/YouTube)
- Personalized link to your Persana profile (provided by Persana)
Launch Day
- Instagram Post:
- Announce your affiliation with Persana.
- Image & caption to be provided by the Persana social team.
- Instagram & TikTok Stories (5 slides):
- Explain the Persana platform.
- Content provided by the Persana social team.
- Add all story slides to a dedicated Instagram Highlight: “Persana.”
- Highlight cover to be provided by Persana social team.
Within 10 Days Post-Profile Launch
- Video Post to Instagram and TikTok:
- Explain the Persana platform and your role.
- Content and caption provided by the Persana social team.
- Instagram Reel to be shared on both main feed and Reels feed.
Ongoing Engagement
- Accept all “Collaboration” requests from @PersanaOfficial on Instagram. Persana social team will work with you to approve content.
- Reshare all tagged Instagram posts and Stories from Persana and include a link sticker directing followers to your Persana profile page.
- Tag @PersanaOfficial in your own in-feed posts and stories on Instagram at least twice a month, especially when related to your services, expertise, or booking appointments.
- 1-2 times a year, you will receive a content brief requesting videos related to your specialty and trending topics (detailed instructions included). Please submit your video responses to the Persana social team within two weeks of receipt.